GROSS BUT KAWAII

From Sky News - A firefighter delivered the mouth-to-meowth after rescuing a cat from a burning apartment in New Bedford, Massachusetts. link

From wikipedia - "Linguistic note: The word "kawaii" in Japanese has a broader definition than the English word "cute". When applied to pop culture, "cute" will suffice; however "kawaii" refers primarily to the affection of a parent toward a child coupled with the protectiveness for the innocent and weak. Thus a pop cartoon character is considered "kawaii" because it exemplifies the innocence of a child and evokes general protective, caring instincts in the viewer. Other translations of "kawaii" can include "precious", "lovable" or "innocent"."